Commercial Video

A commercial video is a complete audiovisual production designed to communicate a core brand message, promote a service or product, and elevate the professional perception of the business. Its development requires a deeper and more detailed technical and creative structure.

Technical Specifications

Format:

Horizontal 16:9 (with a vertical version available if required)

Pre-Production

• Technical and literary script

• Detailed shooting plan

• Location scouting, props, and wardrobe selection (when applicable)

• Key message design and clear Call to Action (CTA)

Cinematography

• Use of professional equipment (specialized lenses, stabilization systems, lighting setups)

• Variety of shot types: wide, medium, close-up, and b-roll

• Composition designed with storytelling principles

Editing

• Color correction and color grading

• Professional audio mixing

• Integration of corporate text, animations, graphics, and callouts

• Cinematic transitions and pacing

Audio

• Optional voice-over narration

• Custom or licensed professional music

Branding

• Full integration of the brand’s visual identity (colors, fonts, style)

• Strategic messaging aligned with the target audience

Technical Objective

To generate strong commercial impact by elevating visual quality, narrative coherence, and brand positioning.

⭐ Product Uniqueness

This format is designed for campaigns, paid advertisements, official brand announcements, corporate presentations, and websites. It goes far beyond standard social content—it is a strategic sales and brand-positioning tool.